Cookie Policy

Effective Date: 25 May 2018


Please read carefully this document. If you do not understand or do not agree to be bound by this Policy, you must immediately cease using or accessing the Platform.

At Matte Black Brand Agency we utilise the SharpSpring Marketing Automation Services and rely on their policy where, we believe in being transparent about how we collect, manage, and use data. This policy provides general information about cookies and the specifics on how, why, and when Matte Black Brand Agency / SharpSpring uses cookies and what their intended purposes are.

What are cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website such as Cookies allow websites to save all sorts of useful information, which helps websites improve your online experience. They are unique to your account or your browser.

How are cookies used?

Websites mainly use cookies to:

  • Identify users
  • Remember users’ custom preferences
  • Help users complete tasks without having to re‑enter information when browsing from one page to another or when visiting the site later.

Cookies can also be used for online behavioural targeted advertising, for example, to show advertisements relevant to something that the user has searched for in the past.

The web server supplying a web page can store a cookie on the user’s computer or mobile device. An external web server that manages files which is included or referenced in a web page is also able to store cookies. All of these cookies are called HTTP header cookies. Another way of storing cookies is through JavaScript code contained or referenced in a web page.

Each time that a user requests a new web page, the web server can receive the values of the cookies that it had previously set and return the page with content relating to these values. Similarly, JavaScript code is able to read a cookie belonging to its domain and perform an action accordingly.

What are the different types of cookies?

When dealing with cookies, there are three high levels of categories:

  1. Lifetime Expectancy
  2. Party-origin
  3. Classification Type.

The lifetime expectancy deals with when a cookie is set to expire. The party-origin classification concerns the domain and party responsible for placing a cookie in a user’s browser.

The combination of the cookie lifetime and party-origin types are then used to further classify the cookie, which in turn dictates whether consent is required from the user who is visiting the web site.

Cookie Lifetime

  • Session Cookies – These are temporary cookies that are only stored while browsing the site and are deleted after you navigate away from the site or close your browser.
  • Persistent Cookies – These are longer-term cookies that are stored on your computer even after you navigate away from the site or close your browser. The length of time that these are stored varies depending on their expiration times.

Domain/Party Origin

  • First-party cookies – These cookies are set by the web sitedomain that you’re visiting. Only the web site that sets these cookies can read them.
  • Third-party cookies – These are set by someone other than the owner of the web site you are visiting. Embedded or shared content from other web sites typically fall into this category. This can happen when a web page references a file, such a JavaScript file, located outside its domain.
Type of Cookie What do they do? Do these cookies collect my personal data / identify me?
Necessary These cookies are essential to make Matte Black Brand Agency / SharpSpring web sites work correctly, they enable you to move around our web sites and use our features. Examples include remembering previous actions (e.g. entered text) when navigating back to a page in the same session. These cookies don’t identify you as an individual. If you do not accept these cookies, it may affect the performance of the web site, or parts of it.
Performance These cookies help us understand how visitors interact with our web sites by providing information about the areas visited, the time spent on the web site, and any issues encountered, such as error messages. This helps us improve the performance of our web sites. These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.
Functionality These cookies allow our web sites to remember the choices that you make (such as your user name, language, or the region you are in) to provide a more personalised online experience. They can also enable visitors to watch videos, play games and engage with social tools, such as blogs, chat rooms and forums. The information that these cookies collect may include personally identifiable information that you have disclosed, such as your user name or profile picture. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it.

If you do not accept these cookies, it may affect the performance and functionality of the web site and may restrict access to content on the web site.

Targeting / Advertising These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times that you see an advertisement. They also help us measure the effectiveness of advertising campaigns on Matte Black Brand Agency / SharpSpring and non – Matte Black Brand Agency / SharpSpring websites.

We may use these cookies to remember websites that you have visited and we may share this information with other parties, including advertisers.

Most of these types of cookies track consumers via their IP address and may collect some additional personal identifiable information.

Manage and Control your Browser Cookies

You can decide whether or not to accept cookies. One way you can do this is through your Internet web browsers settings. Most browsers allow some control of most cookies through their settings. Please note that if you use your browser settings to modify or block all cookies, you may not be able to access parts of Matte Black Brand Agency / SharpSpring and your user experience will be severely degraded.

The following web sites provide information on how to adjust the cookie settings on some popular browsers:

Opt-out services:

Targeted advertising: you may visit AdChoices ( to receive information on the collection and use of information about your online activities for online behavioral advertising as well as to learn how to opt-out of data used for such advertising by Digital Advertising Alliance (DAA) participating companies. Canadian users may visit European visitors may utilize to learn about online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.

Another resource for learning about online behavioral advertising and ways to opt-out is the Network Advertising Initiatives (NAI) opt-out tool at This allows visitors to opt-out from the use of information of online activities by NAI member companies.

Do Not Track Signals

Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat “Do Not Track” requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet developed features that would recognize or respond to browser-initiated “Do Not Track” signals in response to California law.

Matte Black Brand Agency / SharpSpring Cookie Usage

Matte Black Brand Agency / SharpSpring uses cookies and similar technologies like single-pixel GIFs and web beacons. We use both session-based and persistent cookies. Matte Black Brand Agency / SharpSpring sets and accesses our own cookies on the domains operated by Matte Black Brand Agency / SharpSpring and its corporate affiliates (collectively, the “Sites”). In addition, we use third-party cookies, like those provided by Google Analytics.

Some cookies are associated with your account and personal information (such as your email address or account Id) in order to remember that you are logged-in. Other cookies are not tied to your account but are unique to you and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and to give you a personalized experience that’s consistent with your settings. Cookies also make your interactions faster and more secure.

When a customer of Matte Black Brand Agency / SharpSpring implements any forms or tracking scripts, cookies are set and used to track leads and potential prospects.

Cookie Usage Notification & Consent

Cookies and You

When tracking scripts are implemented by a Matte Black Brand Agency / SharpSpring Customer, these scripts generate tracking cookies which are classified as third-party advertising cookies and the responsibility of disclosing and obtaining consent for these cookies (if applicable) belongs to our Customer.

Cookies and Us

Matte Black Brand Agency / SharpSpring landing pages set and use cookies for tracking purposes. These cookies are considered first-party cookies and disclosure and obtaining consent is the responsibility of Matte Black Brand Agency / SharpSpring. Additionally cookies are set when interacting with the Matte Black Brand Agency / SharpSpring Platform and the Marketing website. More on the cookie types and usage can be found below.

Primary Matte Black Brand Agency / SharpSpring Cookie Domains

Cookies used on Matte Black Brand Agency / SharpSpring Application (Customer)

Type of Cookie Cookie Name Description
Category 1: Necessary Cookies sid




Cookies used to access the backend application. These cookies are required to ensure that the Matte Black Brand Agency / SharpSpring application works as intended.
Category 2: Performance Cookies _pendo_visitorId.3dbca229-a2fa-4cf0-4aff-4da6d7515e6b



Pendo Cookies are Marketing analytics, in-application user feedback, and contextual guidance designed to help companies measure and elevate the customer experience within their applications.


Google Analytics: Used to distinguish users for Marketing and Website usage analytics
__lc.visitor_id.4625941 Live Chat Id: This cookie name is associated with software provided by LiveChat Inc, which allows website owners to talk to visitors on their site. The root of the cookie name is __lc.visitor_id. followed by a unique seven digit number which is a visitor identifier. The cookie will allow the application to recognise a returning visitor to the website. The main purpose of this cookie is: Functionality
Category 3: Functionality Cookies sid-token



Sid-token, un, io are Session Identifier with Additional Account Information that are required to improve the performance and functionality of Matte Black Brand Agency / SharpSpring backend.
NID NID Google Preference Cookie: Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.
Category 4: Targeting Cookies or Advertising Cookies Koitk Matte Black Brand Agency / SharpSpring Tracking Cookie

Tracking Cookies used by Matte Black Brand Agency / SharpSpring Tracking Scripts & Landing Pages

Type of Cookie Cookie Name Description
Category 4: Targeting Cookies or Advertising Cookies koitk




Matte Black Brand Agency / SharpSpring Tracking Cookie and Session Identifier Tokens. These cookies are used to track visitors and form submissions.

Cookies Placed for Visitors to Matte Black Brand Agency / SharpSpring Sites

Type of Cookie Cookie Name Description
Category 1: Necessary Cookies PHPSESSID Session Token for Marketing Website.
Category 2: Performance Cookies demo







Cookies used to track preferences on the Matte Black Brand Agency / SharpSpring Marketing Website.
Category 4: Targeting Cookies or Advertising Cookies __smSmartbarShown














These cookies will usually be third-party cookies, although if a user is visiting the advertising network’s own website it is technically possible these could be first party. They will always be persistent but time-limited cookies. These cookies can be associated with services provided by the third party but this is not always the case. These cookies contain a unique key that is able to distinguish individual users’ browsing habits or store code that can be translated into a set of browsing habits or preferences using information stored elsewhere.


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