BRAND PHILOSOPHY.
LOOK & FEEL.
The way that something, typically software or a website, appears to a user or customer, and how attractive or easy to use it is.
SERVICES.
Marketing Strategy
Mission defines strategy and strategy defines structure.
– Peter Drucker
- Brand Development
- Strategy Mapping
- Route to Market
- Promotion
Digital Marketing
Content is King, but distribution is Queen… and she wears the pants.
– Jonathan Perelman
- Inbound Marketing
- E-Commerce
- Social Media
- Content Creation
Trade Marketing
If you can’t measure it, you can’t manage it.
– Peter Drucker
- Campaign Metrics
- Merchandising
- Brand Launches
- Measure & Report
Campaign Management
The single biggest problem in communication is the illusion that it has taken place.
– George Bernard Shaw
- Web Design
- App Development
- Video
- Animation
Management Consultancy
Management is doing things right, leadership is doing the right things.
– Peter Drucker
- Learning Perspective
- Internal Perspective
- Customer Perspective
- Finanacial Perspective
IoT Advisory
43% of organisations are using, or plan to implement the Internet of Things in 2016
– Gartner
- Market Research
- Market Situation
- Market Segmentation
- Market Opportunity
LET’S GO PARTNER.
Okay! Let’s grab a coffee… or a teleconference
Let’s meet. So you know what we are about, what we stand for and what drives us. Now, more importantly, let’s get to hear about you, what gets your heart going, where you are headed and what motivates you to increase your influence and impact.
- Introductions
- Snapshot to Date
- Vision and Goals
- Industry Insights
- Audit and Ideas
- Outline Journey
- Evaluate Ideas
- Clarify Chemistry
There’s chemistry… So how will it work?
Time to put some meat on these bones. Discuss and decide on marketing solutions that will create lasting value in the areas where it will be of best benefit to your business. Identify objectives and set a strategy in place.
- Discuss Findings
- Current Mix
- Audit Strategy
- Brainstorm
- Define Value Drivers
- Campaign Objectives
- Timeline
- Set Expectations
The chemistry is coming together… Let’s create
It’s still all smiles and fun but now we have a mission and it’s all that matters. We kick goals and keep you in the loop. We are collaborative and accountable with our communication app. Partner, it’s go time!
- Scope of Works
- Timeline Finalised
- Channels Chosen
- Collaboration Setup
- Assigned Team Leads
- #Always
- Be
- Creating
We’ve created our masterpiece! It’s showtime
What we have created is ready for what we set out to do. Our objective is as Walt Disney states, “Do what you do so well that they will want to do it again and bring their friends”. That was terrific! Let’s do it again!
- Reporting for ROI
- Launch
- Attract
- Engage
- Convert
- Analyse
- Optimise
- Repeat
Ready to talk?
At Matte Black we are on a mission to produce the goods.
If you want us to be on your mission, then we should talk.
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